Build Valuable Relationships to Sell

Successful selling is not about pitching a product or service; it’s about creating value by being a “trusted advisor” who builds lasting relationships with customers.

This is done by being an effective communicator who is skilled at engaging others in the conversation and who listens attentively for cues to address the needs of the customer.

This program is designed to enhance each participant’s self-awareness as it relates to their communicating style and what it takes to deliver results and achieve positive outcomes.

The importance of listening, probing, and asking key questions is covered in depth through planned exercises designed to enable skill development. In addition, the importance of the impact that language has in our day-to-day conversations is highlighted. We also review what is required to position yourself and the organization as trusted advisors and strategic partners who help solve some of the most critical business problems and discover new possibilities for their customers.